Case studies


Case studies on the NIHR website are human interest stories that show what the NIHR does and its benefits to key audiences. Case studies are of particular value in demonstrating the impact of the NIHR and in marketing our offer to potential ‘customers’ (with industry and charities being two key examples).

The objectives of case studies are to:

  • Show users what we do and its value (rather than tell them) via engaging content based on real examples.
  • Direct users to other parts of our website where they can find out more about a particular element of the NIHR’s offer that’s relevant to them.

We publish two types of case study:

  1. Making a Difference stories (impact case studies)
  2. ‘What we do’ case studies (marketing case studies)

First person stories - such as from researchers, healthcare professionals or patients - should be published as blog posts. Read more about the different content types available on the NIHR website.

Case studies are written as journalistic pieces with data and quotes or testimonials from multiple contributors.

On the NIHR website, case studies are a type of content post and are designed to be visually impressive - see example. The case study template in Sitekit is more complex than for other posts because of the extra information and functionality. Find out how to create a case study in Sitekit.

There is an expectation that any case study published on the NIHR website is publicised to the relevant audiences on NIHR social media and in our newsletters. (Our web stats show that case studies are not well read unless they are shared) Case studies can also be added to static blocks on showcase pages on the NIHR website, to highlight them to relevant audiences.


  1. Types of case study
  2. Writing tips
  3. Adding a case study to the NIHR website in Sitekit

Related pages