Social media




This section is currently for the NIHR Social Media Team and everyone who is adding content to any of the national social media accounts - and/or who wants to become a social ambassador for the NIHR.

You can find:

  • Guidance on our NIHR audience streams and the social media channels assigned to each. It describes the intended audience of each stream and the recommended content focus along with information around the different social media channels (i.e. Twitter/Facebook)
  • Protocols on social media use
  • General support for developing social media content
  • Where to get help or advice for each audience stream
  • Helpful hints on being a social ambassador

Other relevant information for use when composing or submitting content for NIHR social media streams includes:

Tone of Voice Guide

Social media workflows

ContentCal user guide