Audience Stream: Global Health

Channels

Channels managed by: Social Media Delivery Group 4

Objectives

  • Build awareness and reputation of NIHR among our stakeholders and audiences worldwide.
  • Establish NIHR as leading partner and funder of applied global health research, and as a thought leader on key NIHR themes – NCDs, CEI, etc.
  • Promote funding calls to potential applicants, offering content that helps LMIC applicants develop strong research proposals.
  • Monitor and evaluate stakeholder communications/activity through analytics

Global Health Audiences

The audience for the Global Health (GH) audience stream is largely professional, including researchers based in the UK or abroad (who are existing NIHR award holders or potential applicants), and other professionals in the global health space (e.g. policy makers, people who work in NGOs and organisations allied to global health). 

  • Global health policy makers and funders – WHO, Gates, Wellcome, USAID, NIH, etc Partners in UK xHMG ODA funding (DHSC, FCDO, BEIS/UKRI, etc.)
  • NIHR GHR Award-holders and comms teams in their host institutions
  • UK Science & Innovations Networks (SINs), British Council offices in LMICs
  • National policy makers and Ministries of Health in LMICs INGOs and local NGOs with an interest in health and research-relevant themes
  • Journalists/media, especially in Global health and development
  • Global health researchers and practitioners

Note: Followers of this channel are unlikely to already be familiar with NIHR.

Content focus

  • Mix of own and partner content linked to NIHR global health research
  • Personal testimonials and success stories from people involved in NIHR research
  • GH funding calls and grant announcements
  • Interesting publications from NIHR-funded projects
  • News from GH Units, Groups, Profs, Centres and other programmes
  • NIHR and partner events and webinars
  • Sharing and amplifying partners’ messages where relevant
  • Collaborative language and tone of voice

Related pages