Audience stream: News and Research

News and Research channels

Channels managed by: Social Media Delivery Group 1



Promoting the positive impact of the NIHR to NHS decision makers, influencers, government and the healthcare workforce. Followers of this channel may not already be that familiar with NIHR.


  • Health and care professionals (HCPs) and researchers not already involved in NIHR activities
  • NHS decision makers
  • Local government
  • National politicians and policy makers
  • Healthcare regulators and quality bodies
  • General public
  • Journalists/media

Content focus

  • Easy to digest information, many will not have a vast amount of knowledge of health research
  • Personal testimonials
  • News of research improvements
  • Success stories from people like them - likely to be influenced by colleagues

Positive and benefit-driven language and tone of voice

Related pages