Audience stream: News and Research

News and Research channels

Channels managed by: Social Media Delivery Group 1

 

Objectives

Promoting the positive impact of the NIHR to NHS decision makers, influencers, government and the healthcare workforce. Followers of this channel may not already be that familiar with NIHR.

Audience

  • Health and care professionals (HCPs) and researchers not already involved in NIHR activities
  • NHS decision makers
  • Local government
  • National politicians and policy makers
  • Healthcare regulators and quality bodies
  • General public
  • Journalists/media

Content focus

  • Easy to digest information, many will not have a vast amount of knowledge of health research
  • Personal testimonials
  • News of research improvements
  • Success stories from people like them - likely to be influenced by colleagues

Positive and benefit-driven language and tone of voice

Related pages