Colour palette

 

Using our colour palette

Our palette consists of eight colours, including NIHR Navy, our primary colour.

Use NIHR Navy as your main colour, and evoke a sense of balance and harmony when using this with the secondary colour palette. Ensure colour combinations with text are accessible.

NIHR's corporate channels are colour coded by audience, allowing a distinct look and feel and rapid identification.

Colour palette

  • For accuracy, use the specific Pantone, CMYK, RGB or Hex code
  • Download a copy of the colour palette    

 Primary colour

Secondary colour palette

  • The primary colour, NIHR Navy, is to be used throughout NIHR communications channels. 
  • Using our primary colour consistently and appropriately helps to reinforce our identity.
  • Aim to use NIHR Navy on approximately one third of the area of your materials, including design and text.
  • NIHR Navy or standard black on white background is to be used for body text.
  • Tints of NIHR Navy can be used on design as a detail, provided the solid colour is present on approximately one third of coloured areas, including coloured font.
  • The secondary colour palette is used to support and complement the primary colour. 
  • It is not expected that all colours would be used in every instance. The palette has been designed to allow flexibility in combining a selection of secondary colours, for example in graphics, charts, abstract motifs and background panels.
  • Where NIHR Coral is used as a block colour in a large area, this should be in tint form.

 

Colour code for audiences 

The NIHR colour-codes its communications so that audiences can easily differentiate between channels.

Hints and tips 

  • Although pairs of colours have been selected for audiences, Navy is still common to all and provides the necessary unity across our channels - websites, social media platforms and e-newsletters.
  • Aim for Navy to be present as one third of all colour in visuals (Navy text counts towards this third). 
  • Aim for the audience accent colour to be second in prominence. A tertiary colour, which is also defined by audience, can be present as a detail. White can also be used in your design, either in the motifs or as a background. 
  • Colour tints may be used for design purposes provided that the primary, accent and tertiary colour also feature as solid.
  • NIHR practice is to use the colour combinations defined here only when creating materials for the specified audience. 
  • InDesign files of our design motifs in RGB and CMYK are available in the four colour combinations, where the motifs are present either without a background or are coloured against suitable backgrounds in dark or light colour. High resolution JPGs and PNGs are also provided. It is essential to use the motifs in the provided colours and backgrounds, unless working with a designer.

 

Audience

Accent 

Tertiary colour

Corporate, when addressing more than one audience

Coral

Aqua

Community, for researchers or other professionals working in healthcare, public health, social care and global health

Aqua

Purple

Patients, carers and the public

Orange 

Aqua

Partners and industry, including charities, other research partners, or pharmaceutical and medical technology companies

 Green

 Yellow

 

Colours and accessibility

  • NIHR colours on NIHR Navy
  • Navy on tints of NIHR colours
  • White text

NIHR colours on NIHR Navy

Navy on tints of NIHR colours 

You can reverse text in 80% Yellow, 40% Grey, Orange or Green, and 20% Coral, Purple or Aqua out of Navy

You can reverse Navy text out of Yellow, 60% Grey, 40% Orange, Green, Aqua or Purple, and 20% Coral

 

 

White text

You can reverse white text out of NIHR Navy or black.

For design use in headings and graphics, when text is at least 18pt, you can reverse white out of Coral or Purple

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