Pages and navigation

Creating new posts and pages

The NIHR website is split between post content and page content.


Posts are content items such as:

  • news
  • blogs
  • case studies
  • funding opportunities
  • job vacancies
  • committees vacancies
  • documents

Posts each have an id number at the end of the URL such as

Different teams manage and create different types of posts:

  • news items and blogs are managed through the Press Office
  • vacancies, contacts, funding opportunities and events are managed by local comms teams
  • documents can be created by users and then reviewed centrally
  • case studies are reviewed by the appropriate editorial lead


Pages are the content blocks of the website. These include items such as the homepage and landing pages on the website menu. Pages are less likely to have their content regularly changed and they remain in a fixed place. Pages do not have an id number in their url.

All new pages must be created by the development team.


Requesting a new page

This form is for requesting a new page or section on the NIHR corporate website.

Is the page permanent or temporary? (required)

New content additions take time. You should email your request a minimum of 2 weeks before it is needed to go live. 

All new pages will first be created as a demo page for you to insert your content and to test for accessibility issues via WAVE.
Once ready, it will be migrated from the demo area onto the live site.

All new content must adhere to our web writing guidelines, be written with SEO in mind and optimised for readability using the Hemmingway app. 

Changing an existing page

Users can make accuracy amends to existing posts and pages without the need to make a formal request, local comms teams will set the procedure.

Examples of accuracy changes include:

  • typos
  • broken links
  • person leaving or joining a group or committee
  • contact information
  • date amends

How to request larger changes to an existing page

If the changes required are more substantial and involve potentially moving the page, amending the template or a large re-write:

  • email your local comms team, they will notify the appropriate editorial leads and the web manager. If required, they will seek guidance from content experts or the Website Group
  • the editorial lead will respond to the request

If the response was positive:

  • appropriate writers will be tasked with producing content
  • if new functionality is required, the editorial lead will make a development request

Removing pages and content

Requests to remove content should be emailed to with the subject line 'content removal:'

Any content planned for deletion should be checked for how many pages link to it and whether it has high traffic, requiring a redirect.

This is important as it prevents creating broken links. For example if you remove a news item, but there are links to that news item across the site, these will all become broken links.

View the previous page guide to checking for incoming links to pages on Google analytics.

If content is to be redirected, please clearly state the URL of the page it should be directed to.

For example:
Removing page:
Redirect to:

Requesting navigation changes

Changes to the website navigation menu need to be made by a developer.

Email netsweb, with the subject of your email containing ‘Navigation Change’. Please include the following information:

  • what changes you propose
  • why the new user journey is better

How to get your content featured on the homepage


The homepage has a feature box which allows us to highlight an important piece of content with an image and a signpost to the full content. This can be used to feature an important piece of news, a blog, funding opportunity, event, campaign or announcement.


To request a feature, send an email to with the following information:

  • What content you want featured
  • Why it's important
  • How long you'd like it featured for
  • An appropriate image in the correct size 800 x 600 px (please note this is a different size to other images on the website, so you will need to re-size your image and send it as an attachment to the email)


Suggested text for the feature block in the form of a title, short blurb and call to action:

Title (Max 65 characters) - #Red4Research
Blurb (Max 160 characters) - We are supporting the #Red4Research campaign to recognise everyone involved in Covid 19 research.
Call to action - Find out more about how you can support the campaign. 

Requesting a marketing URL

Marketing URLs or alias links are short URLs, specifically for marketing purposes.  

They help to promote a page without the user having to type in a long URL manually.

For example, when printing a leaflet you wouldn't want to put: "Find out more at:" Instead you might set up a marketing URL: ""

Places where you might want to use a marketing URL include:

  • print material
  • conference stands/banners
  • videos
  • presentation slides

Marketing URLs should be as short as possible, ideally a single word. Where more words are necessary, hyphens should be used to separate them.

You can request a marketing URL for the NIHR website as well as for subdomains and Google forms.

To request a marketing URL, complete the marketing URL request form which will be sent to the netsweb team.

The following information will be requested:

  • the proposed marketing URL
  • the page it should link to
  • the purpose of the marketing URL
  • when the marketing URL needs to be available
  • whether the marketing URL is time-limited or will be needed indefinitely
  • who is responsible for the marketing URL

When using marketing URLs, you must include "www.". If they are printed without this, they will not work: